Sawa helps brands
turn email into predictable revenue.
We build, write, segment, and optimise lifecycle email systems for ambitious brands - combining human copywriting with AI-native workflows.
Trusted by brands doing $5M–$100M+ in revenue
Email should be your highest-margin channel. Most brands are leaving 40-60% of it on the table.
Email is underperforming your other channels
Most brands generate 15-20% of revenue from email. A well-run programme delivers 35-45%. That gap - between what you're making and what you should be making - is the exact problem we fix.
You're running campaigns, not a system
One-off sends and basic welcome flows don't build compounding revenue. You need a lifecycle system - welcome, post-purchase, abandon, win-back - each sending the right message at the right time.
Your copy doesn't sound like your brand
Template-heavy emails train your list to ignore you. When every send looks generic, open rates fall, unsubscribes rise, and revenue per email declines month over month.
Want to know what's missing from your email programme?
We'll audit it for free - no call required, delivered in 48 hours.
Here's exactly how we fix it - every lifecycle flow, built from scratch for your brand.
No templates. No copy-paste sequences.
Welcome Series
Triggers on: New subscriber
These are example structures. Every flow is rebuilt from scratch for each brand - timing, copy, and logic adjusted to your data.
Revenue numbers. Not open rates.
Revenue generated from email
Total attributed across all active client programmes since 2022
Average email revenue share
Up from ~18% at programme start. Measured at 6 months
Average return on Sawa spend
Revenue generated vs. total programme cost. Across all clients
These are real results from real programmes. Yours starts with a free audit.
Request an audit“Before Sawa, email was 14% of our revenue. They rebuilt our welcome series, post-purchase flow, and win-back from scratch - in three weeks. Six months later email is 38% of revenue and growing.”
Sarah K.
Founder, 8-figure fashion brand
“The copy alone was worth it. Every other agency we tried sent emails that didn't sound like us. Sawa's writers got our voice immediately - and our open rates went from 18% to 34% in the first 60 days.”
Marcus T.
CMO, DTC wellness brand, $22M ARR
“Their abandoned cart sequence generates $40K a month consistently. We had a three-email sequence before. They rebuilt it with personalisation logic based on what was in the cart. The difference was immediate.”
Priya M.
Head of Growth, Beauty brand, $18M ARR
Everything email. One team.
Every service connects to the others. Infrastructure enables flows. Flows feed campaigns. Copy optimises both.
Lifecycle flows.
Welcome, post-purchase, cart abandon, win-back — every automation built from scratch and personalised to your customer data. We own the whole thing.
Segmentation.
Every contact scored, labelled, and routed into the right sequence. RFM models and predictive CLV so your emails feel 1:1 at any list size.
Copywriting.
No templates, no AI spam. Every subject line and email body written to match your brand voice — then tested systematically until it performs.
Campaign management.
Your send calendar owned, written, and executed every week. Every campaign tracked against actual revenue — not just opens and clicks.
Deliverability.
Domain authentication, list hygiene, and deliverability warm-up — the technical foundation without which nothing else works.
Reporting.
Monthly reports built around what actually matters: attributed revenue, flow performance, and a clear roadmap for what we're optimising next.
Live in 30 days.
From first audit to running programme — most clients are live in under a month.
Audit
We review your ESP, flows, and deliverability. You get a written breakdown of every gap.
Build
Core flows written, segmentation live, infrastructure configured. All in your voice.
Campaigns
We own your full campaign calendar — planned, written, and tracked against revenue.
Scale
VIP flows, predictive segments, and compounding revenue. The system gets smarter monthly.
Audit
We review your ESP, flows, and deliverability. You get a written breakdown of every gap.
Build
Core flows written, segmentation live, infrastructure configured. All in your voice.
Campaigns
We own your full campaign calendar — planned, written, and tracked against revenue.
Scale
VIP flows, predictive segments, and compounding revenue. The system gets smarter monthly.
Revenue lift within 30 days. Core flows live in 2–3 weeks.
Start with a free auditEverything you're wondering about.
Still have questions? Email us at hello@sawa.co — we reply within one business day.
Free audit. No commitment.
Written breakdown delivered in 48 hours.
Results in 30 days.
Most clients see measurable revenue lift within a month.
Find out what your email programme is actually generating.
We review your current setup and send you a specific, written breakdown of your email programme - what it's making, what it's missing, and what we'd fix first. No call required. No pitch. Just the audit.
Delivered within 48 hours · No call required
Current email revenue share vs. benchmark
Deliverability and inbox placement health
Lifecycle flow gaps and quick wins
List segmentation opportunities
Estimated revenue upside
We've run audits for brands on Klaviyo, Attentive, Drip, and Mailchimp. We work best with brands doing $3M+ in annual revenue who are ready to take email seriously.