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Co-founder of Sawa

Ziad Hassan

Sales, go-to-market and strategy. Harvard Business School MBA (class of 2026).

Background

He grew up in El Jadida, on the Moroccan coast, and studied industrial engineering at Northeastern University, where he finished a BS and an MS. He interned at Boston Consulting Group and Amazon.

He co-founded a startup that was sold in 2023, then joined Risepoint, an online education company, as its youngest director, where his work included email marketing funnels. The people he works with are Harvard professors, C-suite executives, AI researchers and YC founders; several came to Sawa to build their inbound systems from scratch.

He is completing an MBA at Harvard Business School, class of 2026, and built Sawa during the Rock Center for Entrepreneurship summer program in 2026.

He posts on LinkedIn four to five times a week about building Sawa, email marketing and how the team uses AI.

Ziad on LinkedIn

What he works on at Sawa

Ziad runs the intro calls, writes the proposals and decides with each client where to start: the signup path and welcome sequence when nothing reaches a new subscriber yet, or growth when the welcome path exists and the list is flat. He reviews every sequence before it is wired into a client's platform and writes the articles below.

How the team splits the work between AI and people is on the about page.

Articles by Ziad