Sawa resources
Free B2B email templates
Six templates you can read on the page and copy. No signup, no download gate. Each one says what it is for, when to use it, and how to adapt it.
- Email sequence
B2B welcome sequence template
A four-email welcome sequence for new B2B subscribers, sent over about ten days. Copy the skeleton, fill in the brackets, and send.
Open the template → - Email sequence
Product launch email sequence template
A six-email launch sequence for a B2B product or feature: announce, explain the problem, show it, prove it, last call, follow up.
Open the template → - Email sequence
Event or dinner invitation email sequence template
A six-email sequence for B2B events, webinars, and dinners: invite, reminder with agenda, personal nudge, confirmation, day-before, thank you.
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Re-engagement email sequence template
A three-email re-engagement sequence for B2B subscribers who stopped opening: a reason to stay, the best of what they missed, and a clear choice.
Open the template → - Outline
Lead magnet outline template
A page-by-page outline for a B2B guide or playbook: cover, one-page summary, the problem, the framework, three chapters, a worksheet, and a next step.
Open the template → - Outline
B2B newsletter issue template
A section-by-section template for one B2B newsletter issue: subject line, preheader, opener, main idea, short sections, one link, one question, sign-off.
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About these templates
These are Sawa's own frameworks written as illustrative templates. They are not copies of client work and they do not claim any result. Square brackets mark the parts you fill in. The timings are starting points; adjust them to your buying cycle and your audience's expectations.
For the thinking behind each one, see the articles and guides. To plan before you write, use the free tools.