What this tool tells you and when to use it

The lead magnet idea generator gives you ten specific lead magnet ideas for your industry and your goal. You pick an industry (B2B SaaS, consultancy, fintech, healthtech, developer tools, HR, or industrial) and what the lead magnet is for: growing the list, qualifying leads, supporting a launch, filling an event, or keeping customers engaged. The tool filters a curated list Sawa wrote by hand. There is no AI call and nothing is generated on the fly, so the same inputs always give the same ten ideas.

Each idea is a title with the brackets left for your product or segment, a one-line description, the format (checklist, template, assessment, calculator, guide, teardown, email course, or recording) and the buying stage it fits. The titles are illustrative. A good one is narrow: one job, one audience, one promise the signup page can keep. Use it when you are starting a list, when the current lead magnet brings in the wrong people, or when you need something for a launch or an event and have a week to make it.

Pick three, write the signup page promise for each, and test the one whose promise is easiest to keep. Then judge it by signups from the right titles and replies, not downloads. The guide behind this tool, lead magnet ideas for B2B SaaS, explains the stages, and the lead magnet outline template turns a title into a draft.

Example output: B2B SaaS, grow the list

The SOC 2 readiness checklist for a 20-person startup Controls, owners and evidence in one list, written for a company doing it for the first time. Reaches founders before they shop for tooling.
The churn risk scorecard: score every account in ten minutes An assessment customer success leads run on their accounts. Tells you who is worried about churn right now.
Pricing page teardown: six B2B SaaS pricing pages, annotated What each page does well and the one thing to copy. A teardown that attracts the people who own pricing.
The product launch email sequence, pre-written for [product category] Six emails with the brackets to fill in. Downloaded by the marketer planning a launch, which is the moment to talk.
The [role] onboarding checklist for your first 90 days One page a new hire in your buyer's role works through. Earns the email of people who just started the job you sell into.
Is [the process you fix] costing you more than you think? A 10-question self-check A short assessment that scores the reader and names the three fixes that match their score. Tells you how acute the problem is.
The [outcome] budget template A spreadsheet with the line items and formulas already in place. The reader fills in five numbers and gets a plan they can send to finance.
The questions we could not fit into the [event name] agenda A one-page companion sent to registrants and shared with the people who did not register yet. Turns an event into a reason to join the list.
Recording and notes: [talk title] from [event] The recording plus a one-page summary, offered to people who missed the event. Fills the list with the same titles who attend.
Five-email course: [topic] in a week One short lesson a day for five days, automated. The format with the longest contact window and the best read on who stays engaged.

Use the tool

1. Your industry

2. What the lead magnet is for

More of the right people on the email list.

Ten ideas. Illustrative titles; fill the brackets with your own product or segment.

The SOC 2 readiness checklist for a 20-person startup
Controls, owners and evidence in one list, written for a company doing it for the first time. Reaches founders before they shop for tooling.
checklistproblem aware
The churn risk scorecard: score every account in ten minutes
An assessment customer success leads run on their accounts. Tells you who is worried about churn right now.
assessmentproblem aware
Pricing page teardown: six B2B SaaS pricing pages, annotated
What each page does well and the one thing to copy. A teardown that attracts the people who own pricing.
teardownsolution aware
The product launch email sequence, pre-written for [product category]
Six emails with the brackets to fill in. Downloaded by the marketer planning a launch, which is the moment to talk.
templatesolution aware
The [role] onboarding checklist for your first 90 days
One page a new hire in your buyer's role works through. Earns the email of people who just started the job you sell into.
checklistproblem aware
Is [the process you fix] costing you more than you think? A 10-question self-check
A short assessment that scores the reader and names the three fixes that match their score. Tells you how acute the problem is.
assessmentproblem aware
The [outcome] budget template
A spreadsheet with the line items and formulas already in place. The reader fills in five numbers and gets a plan they can send to finance.
templatesolution aware
The questions we could not fit into the [event name] agenda
A one-page companion sent to registrants and shared with the people who did not register yet. Turns an event into a reason to join the list.
guidesolution aware
Recording and notes: [talk title] from [event]
The recording plus a one-page summary, offered to people who missed the event. Fills the list with the same titles who attend.
recordingsolution aware
Five-email course: [topic] in a week
One short lesson a day for five days, automated. The format with the longest contact window and the best read on who stays engaged.
email courseproblem aware

Pick three, write the signup page promise for each, and test the one whose promise is easiest to keep. The lead magnet outline template turns a title into a draft.

Where this comes from

This tool was built for the guide What are good lead magnet ideas for B2B SaaS?, which explains the reasoning behind each option and what to check after you start. It suggests a starting point from a simple planning rule, not from measured results.

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