Sawa resources
Free tools
Three small planning tools, free and without signup. Each one gives you a starting point and links to the guide that explains the thinking behind it.
- Free tool
Newsletter cadence finder
Answer three questions about content supply, buying cycle and who owns sending to get a starting newsletter schedule your team can keep.
Open the tool → - Free tool
Welcome sequence builder
Pick what people signed up for, how considered the decision is and the next step you want, and get a starting welcome sequence to adapt.
Open the tool → - Free tool
Email format comparator
Compare newsletters, nurture sequences and lifecycle email side by side: who gets them, what starts them, and when they end.
Open the tool → - Free tool
Lead magnet idea generator
Pick your industry and what the lead magnet is for, and get ten specific, illustrative lead magnet ideas from a curated list. No AI call, no signup.
Open the tool → - Free tool
Newsletter subject line scorer
Paste a subject line and preheader and check them against six plain rules: length, clarity, specificity, punctuation and caps, preheader, and promise.
Open the tool →
How these tools work
Each tool applies a simple planning rule to the answers you give. None of them is calibrated against a research dataset, and none predicts results for your audience. Use the output as a first draft, then review replies, clicks, unsubscribes and delivery data after a few sends.
Looking for something to copy rather than a calculator? See the free templates for welcome, launch, event and re-engagement sequences, or the glossary for plain definitions.