Lead magnets and list growth for B2B companies

What we build

• The lead magnet. A guide, a template, a curated list or an assessment, picked for the question your buyer is already asking. We write it from your own material and your own examples, so it reads as yours.
• The signup page. One page, one promise, one form. The headline names the role and the problem, so the people who sign up are the people you can sell to.
• The LinkedIn-to-email path. Posts on the founder's account that point to the lead magnet, written in the founder's voice, on a schedule the founder can keep.
• The welcome emails. What arrives in the first two weeks after signup. Written with the newsletter work, so the new reader has a reason to keep opening.
• Partnerships and distribution. Placements in other newsletters and communities your buyer already reads, agreed one at a time.

An example from recent work

A fractional CFO firm runs a weekly newsletter for founders. It had seven PDF freebies live and a small list. The founder asked for something other than another PDF, so we built an assessment with two entry points, one for founders planning to raise and one for founders who are bootstrapped or undecided, with a different next step at the end of each path. Alongside it we wrote a curated guide of eight companies that grew on one channel first, drawn from her own archive.

The first version of the assessment assumed every reader was raising. Her review pointed out that most of her list was not. We rebuilt it around both kinds of founder. That change is the job: the lead magnet has to match who actually reads, not who we assumed.

How it runs

1. Kickoff call. We go through ten questions: your design system, words you use and never use, what you already know about your audience, and the first thing you want a new subscriber to do.
2. First drafts in days. The lead magnet, the signup page copy and the welcome emails arrive in one shared folder, with a visual map of how the emails route.
3. Review in one thread. You comment in one email thread so nothing is lost. We apply the changes and send a second version.
4. Build in your platform. Signup form, automations and the lead magnet delivery are wired into your email platform. Nothing is built until the copy is signed off, so we never build the same automation twice.
5. Full-funnel test, then live. We sign up as a reader, check every email and link, then switch it on and record a walkthrough so your team can change anything later.

What you keep

The lead magnet files, the page, the form, the automations and every subscriber. They live in your platform under your account. When the project ends, nothing stays hosted by Sawa.