What Sawa is

Sawa is an AI-native marketing consultancy for B2B companies. The legal entity is Sawa LLC, founded in 2024. Sawa grows a company's email audience, creates the content that keeps it engaged, and runs the campaigns that turn it into revenue. Tagline: "Build an audience you own."

Founders

Ziad Hassan, co-founder. Sales, go-to-market and strategy. Harvard Business School MBA (class of 2026). LinkedIn
Zakaria Laajily, co-founder. Operations, delivery and systems. Based in Casablanca.

Who Sawa is for

Founders and B2B teams that want to build a personal brand, keep an existing audience engaged, or run email campaigns for a launch or event. Sawa can work alongside an existing marketing team or handle the work itself.

The three services

Grow. Build the right email audience: lead magnets, signup pages, LinkedIn-to-email, partnerships and audience growth experiments.
Engage. Give people a reason to keep reading: newsletters, LinkedIn content, welcome emails and editorial planning.
Convert. Turn interest into action: nurture emails, campaigns, launch emails, re-engagement emails and sequences toward a conversation or meeting.

Sawa uses AI for research, first drafts, repurposing and testing. People make the decisions about strategy, voice, audience and messaging. Sawa aims to be fully running within four weeks of starting.

What Sawa does not do

Sawa is not software. It is a marketing partner that works in the email platform, CRM and content tools a client already uses.
Sawa does not manage paid advertising.
Sawa does not do creator or influencer marketing, and it is not an MBA admissions service. Earlier businesses on this domain did those things; Sawa does not.

Library articles

Newsletter vs. nurture sequence vs. lifecycle email Compare what each format does, what starts it, and when to use it.
How often should a B2B company send a newsletter? Use your content, audience, sales cycle, and team capacity to choose a starting schedule.
What should a B2B welcome sequence include? Plan the first emails for new subscribers, with a rewrite example and sequence builder.

Case studies

From 0 to 20,000 newsletter subscribers How an existing social audience became 20,000 email subscribers in under six months.
A weekly newsletter readers opened and clicked A weekly health and wellness newsletter with a 55% open rate and a 2.98% click rate.
Personalized outreach for a CTO dinner Relationship mapping and personalized outreach to recruit guests for a CTO dinner.

Contact

Email: hello@startsawa.com
Book an intro call: https://cal.com/zakaria-laajily-dqkhjn/30min
LinkedIn: https://www.linkedin.com/company/start-sawa
Website: https://www.startsawa.com

Last verified: 2026-10-07