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Welcome sequence builder
Pick what people signed up for, how considered the decision is and the next step you want, and get a starting welcome sequence to adapt.
What this tool tells you and when to use it
The welcome sequence builder gives you a starting plan for the first emails a new subscriber receives. It asks what people signed up for (a specific resource, the newsletter itself, or a demo), how considered the buying decision is, and what next step you want them to take: a call, a trial, or a reply.
From those answers it suggests how many emails to send, what job each one does, and roughly when to send it. The jobs come from the six-job framework in the guide: deliver what was promised, set expectations, show who you are, teach one useful thing, invite a reply, and offer the next step. Not every sequence needs all six. Someone who downloaded a checklist needs a shorter, lighter sequence than someone who asked for a demo.
Use it when you are setting up a new signup path, when your current welcome email is a single "thanks for subscribing" message, or when a lead magnet is bringing in people who then go quiet. The output is a plan to adapt, not finished copy. For the writing, the welcome sequence template has subject lines and body skeletons for each email, and the guide includes a before and after rewrite of a real-sounding first email.
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Where this comes from
This tool was built for the guide What should a B2B welcome sequence include?, which explains the reasoning behind each option and what to check after you start. It suggests a starting point from a simple planning rule, not from measured results.