B2B newsletters and LinkedIn content, written and run for you

In one paragraph

Sawa writes and runs the newsletter and the LinkedIn posts that keep a B2B audience reading in the months when you have nothing to sell. We keep the editorial calendar, draft every issue, send it after your review, and report each month on what people replied to, clicked and booked. The sends go out from your platform under your name.

What a normal month looks like

Four newsletter issues. or two, if your audience and your material support two. We set the schedule with you using the cadence finder below and keep it.
The welcome emails. The three to five emails a new subscriber gets before the first regular issue. The welcome sequence article covers what goes in them.
LinkedIn posts on the founder's account. Three a week was the rate on a recent campaign. Each post is drafted from the founder's own ideas, approved by the founder, and points somewhere useful.
An editorial calendar. One month ahead, one row per issue, so you always know what is coming and can swap a topic when something happens in your market.
A monthly review. Replies, clicks, bookings and unsubscribes, with a note on what to change next month. Opens are reported separately because Apple Mail inflates them.

How drafts are made

An internal agent produces a first draft from your notes, your past posts and your calls. A person edits it into your voice, cuts what does not say anything, and sends it for review in the same email thread every time. You change as much or as little as you want. Nothing goes out without a person reading it first.

On a recent project a client wrote back that the proposed welcome email had too much information and too many asks for a list her size. She was right. The rewrite was shorter and asked for one thing. That review loop is part of the service, not an exception to it.

An example from recent work

For a fractional CFO firm's weekly newsletter for founders, we wrote a five-email welcome sequence routed by a four-question survey on the signup thank-you page. Readers who skip the survey get a default path, so the largest group is never left without a first email. The sequence was built in the client's Beehiiv account, tested end to end as a reader, switched on, and handed over with a recorded walkthrough.

For a consulting collective, we published three LinkedIn posts a week on a partner's account around the subject of an upcoming dinner, alongside the outreach described in the CTO dinner case study.

What we measure

Replies, clicks and bookings first, because a person has to do each of them on purpose. Open rate is reported with a note, since Apple Mail downloads tracking pixels whether or not anyone reads. The metrics article explains each number and what a good one looks like for a B2B list.

Questions people ask before they book

Will it sound like us?

That is the first job. The kickoff call collects the words you use and the words you never use, the newsletters you admire, and three of your own pieces to learn from. The first issue is the test; you mark what sounds off and the next one is closer.

How often should we send?

Weekly if you have the material and the audience expects it; every two weeks if not. A schedule you keep beats a faster one you miss. The free cadence finder gives a starting answer in three questions.

Can you work with our existing marketing team?

Yes. Most clients have some marketing in place. We take the newsletter and the LinkedIn posts, the parts that need steady weekly attention, and leave the rest with your team.

What does it cost?

A monthly retainer, quoted after a 30-minute call, that names the number of issues and posts in a normal month and what is excluded. The pricing page explains what shapes the number.

Talk it through

A 30-minute call is enough to tell whether this is the right first job for your company and what it would cost. No preparation needed. Pricing is quoted after the call; the pricing page explains what shapes it.

Book an intro call

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