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Newsletter cadence finder
Answer three questions about content supply, buying cycle and who owns sending to get a starting newsletter schedule your team can keep.
What this tool tells you and when to use it
The cadence finder suggests how often to send a B2B newsletter: weekly, every two weeks or monthly. It asks three questions. How much genuinely useful content can you produce each month? How long is your buyers' decision cycle? Who owns the newsletter, a dedicated person, someone doing it alongside other work, or a founder on their own?
The answer is a starting schedule, not a proven best frequency. The rule behind it is simple: cadence should follow content supply and the time the owner can actually commit, not a calendar that says weekly is the goal. A monthly issue people read beats a weekly issue padded with filler.
Use it when you are starting a newsletter, restarting one that went quiet, or deciding whether to move from monthly to every two weeks. Do not use it to settle an argument about what subscribers want. Their expectation, set on the signup page and in the welcome sequence, comes first. After you pick a schedule, keep it for a few sends, then review replies, clicks, unsubscribes and delivery data before changing it. The guide this tool comes from explains how to run that review and how to run a bounded cadence experiment.
Use the tool
This is a starting point.
Where this comes from
This tool was built for the guide How often should a B2B company send a newsletter?, which explains the reasoning behind each option and what to check after you start. It suggests a starting point from a simple planning rule, not from measured results.