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ConvertSawa client workClient story

Bringing 8 CTOs to a dinner

How LinkedIn outbound, an email list built around the client's connections, and LinkedIn posting helped bring eight CTOs to a dinner.

Client name withheld

The outcome
Eight CTOs attended the client's dinner. The campaign combined LinkedIn outbound, an email list using the client's connections, and LinkedIn posting.

Before

A dinner to promote

The client needed to reach CTOs and invite them to attend. Initial RSVPs were not supplied.

After

8 CTOs attended

The campaign combined LinkedIn outbound, the client's email network, and LinkedIn posting.

Attendance is the confirmed result. It is not a claim about customer acquisition, sales, or attendance attributed to one channel.

A campaign with a clear next stepIllustrative invitation
A private invitationFor technology leaders

A conversation
over dinner

Step away from the day-to-day. Join other CTOs for a conversation around the table.

Small group · Shared ideasReply to join us
1
The invitation

You are invited to a CTO dinner

2
The reminder

A reminder about our dinner

3
The follow-up

Thank you for joining the conversation

8 CTOsAttended the client's dinner

Illustrative work sample. This is not a screenshot from the client's account.

The goal

The client was bringing CTOs together for a dinner. The campaign needed to reach the relevant people and give them a clear invitation to attend.

The campaign

Sawa combined direct outreach with the client's existing network and social posting. Each part gave the event a way to reach its intended audience.

  • LinkedIn outbound reached out directly to CTOs.
  • The email list used the client's connections.
  • LinkedIn posting put the dinner in front of a wider audience.

The result

Eight CTOs came to the dinner. The result reflects the combined campaign, rather than a claim about how many guests came from each channel.

Why the channels worked together

The campaign used direct outreach, existing connections, and public posts to share the dinner invitation. The attendance total belongs to that combined effort; the available information does not separate the contribution of each channel.

Have a launch or dinner coming up?

Tell us who you want to reach and what you are planning. We can discuss the campaign work needed to get the invitation in front of them.

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