Keeping an audience engaged before a book launch
Sawa wrote and ran a client's newsletters, kept the audience engaged, and then launched a book.
Client name withheld
This is a description of the work and its sequence. Book sales, revenue, list size, and engagement rates were not supplied.
Start with the questions your customers ask
Hi there,
You do not need a new announcement to send a useful email. Look at the questions that came up in your last few customer conversations.
Pick one question. Give readers an answer they can use.
Illustrative work sample. This is not a screenshot from the client's account.
The starting point
The client had an audience to keep in touch with. The work was to maintain that relationship through newsletters before asking readers to pay attention to a book launch.
The newsletter work
Sawa wrote and ran the newsletters. That meant taking responsibility for the emails, rather than leaving the client with another writing task on their list.
The newsletters kept the audience engaged. The relationship with readers continued before there was a book to promote.
The book launch
After running the newsletters, Sawa launched the client's book. The newsletter work and the launch were connected parts of the engagement.
The outcome
The client kept in touch with readers through newsletters, then introduced the book to that audience.
Why the sequence matters
The book arrived after ongoing contact through the newsletter. Sawa handled both the newsletter work and the launch, rather than treating each email as a separate writing task.
Keep in touch before you have something to launch
If you have an audience but newsletters keep getting pushed aside, let's talk about the writing and production work you need.
Book an intro call